How Aimée samples customer reviews and extracts short quotes, and how to approve or edit them before they're used in ads.
Updated October 5, 2026
If you've connected a review feed to a catalog, Aimée can turn your customer reviews into short, quotable snippets you can use in ads — a five-star rating alone doesn't make good ad copy, but "I really liked the battery life!" does.
For how review sources are connected in the first place, see Connecting a review feed. This article covers what happens once reviews exist for a product.
For each product with reviews, Aimée:
This runs as part of the same automatic processing as your ad copy and images — it happens when a product is first imported or changed — and it consumes credits like any other AI content generation. See Understanding credits.
Extracted quotes appear on the product's detail page, in its User reviews section, tagged with the "Selected automatically by Aimée" indicator and an unapproved badge until a human confirms them.
From there you can:
You can also approve or bulk-approve review content from the project's Content page — see Reviewing and approving content for the hotkeys and bulk actions available there.
As with other content, if the same product is sold through more than one catalog in this project, its reviews and quotes are shown and approved once — see How Renable works for how that matching works.
An approved quote stays on the product. New reviews arriving, or Aimée's automatic shortlist no longer featuring that review, don't remove it. It goes away only if the review itself changes (its text, author or rating) or disappears from your review feed, and it comes back if the review returns unchanged.
Unapproved review quotes are used in ads exactly like approved ones by default. If you need editorial control over which quotes go live, turn on Only use content approved by a human for the relevant placeholder.
Aimée's automatic shortlist isn't everything that came in for a product. To see every written customer review received for it, open the product and click the star button in its User reviews section — the reviews browser lists them all, and Add to product puts one on the product's User reviews so you can edit and approve it like any other. Rating-only reviews (a score but no text) aren't listed there, but they still count toward the product's average review score.
Once a review has quotable content, your templates and channels can pull it in with the review placeholders: Review quote (a short quote from the review), Review score (its numeric rating), Review scale (the top of that rating's scale), Review stars (the score as stars) and Review source (the name of the person who wrote it). See Available placeholders for the full reference. Average review score and Average review stars are separate placeholders that aggregate across all of a product's reviews rather than pulling a single quote.
A review has no headline of its own. To say who wrote it, put the stars and then the name, like "⭐⭐⭐⭐⭐ by Mikael" — the new channel presets write it that way, using "av" instead of "by" for a Swedish or Norwegian catalog and "af" for a Danish one. When a review has no name the presets leave the name part out, so the ad shows just the stars.
In one ad or feed entry, review placeholders read the same review as long as they are set up the same way — so the stars, the name and the quote belong together. A setting that changes which review may be picked splits them: if you turn on Only use content approved by a human for the quote but not for the stars and the name, the quote can come from a different review than the name next to it. Set it on all of them, or on none. How the stars look (half stars, emoji stars) doesn't split them.
In the app, a review without a name shows Anonymous reviewer in grey on its card; in your ads it shows its stars alone.