Locate the public URL for a feed you've already set up in Google Merchant Center, so you can paste it into a catalog's Feed URL field.
Updated September 21, 2026
If you already manage a product feed in Google Merchant Center and it's set up as publicly accessible, you can grab its URL and use it as a catalog's product feed — no separate connection needed.
This is different from connecting Google Merchant Center via API, which links your Merchant Center account directly and doesn't require a public feed URL at all. Use this feed-URL approach if you'd rather not (or can't) grant Renable API access to your Merchant Center account.
Go to merchants.google.com and log in.
In the left menu, open Settings and select Data sources. (You can also get there from Products & store → Products → Manage product sources.)
Select the data source you want the URL for. Only a source that Google fetches from a file URL on a schedule has one.
Copy the file URL from the source's settings — the address Google fetches your product file from.
Google redesigns Merchant Center from time to time. If these menus look different, Google's guide to managing data sources has the current path.
In the catalog's Product feed source dialog, keep the source on Feed address and paste that URL into the Feed URL field. There is no file type to pick — Renable works out whether the file is XML, JSON, CSV or TSV by reading it, and previews the columns and first rows before you save. See Working with catalogs for where to find this on the catalog page.