Connecting Trustpilot Reviews

If Trustpilot handles your product reviews, Renable can fetch them through Trustpilot's API and use the best quotes and star ratings in your ads. You need two things from Trustpilot: your Business Unit ID and an API key.

Step 1: get your credentials from Trustpilot#

Both values come from your Trustpilot business account:

• API key — in Trustpilot Business, go to Integrations → Developers → APIs, create an application, and copy its API key. Trustpilot's own guide covers this: How to use Trustpilot APIs. API access depends on your Trustpilot plan (API Module add-on); if you don't see the APIs page, ask your Trustpilot contact.
• Business Unit ID — the identifier for your company's Trustpilot profile. Trustpilot's developer docs show how to look it up from your domain with your API key; whoever manages your Trustpilot integrations, or Trustpilot support, can also give it to you.

Renable only reads reviews — the API key never needs write permissions.

Step 2: connect in Renable#

On the catalog's page, open the review-feed settings, choose Trustpilot as the source, and paste the Business Unit ID and API key into their fields. Or simply ask Aimée on the catalog page ("connect our Trustpilot reviews") and paste the two values into the chat — she saves the connection for you.

Either way, Renable validates the connection against Trustpilot's API before saving: it checks that the API key can read the Business Unit ID you entered, and tells you if it can't — so a mistyped ID doesn't look like a shop without reviews.

Matching reviews to products#

Renable asks Trustpilot for the reviews filed under any of a product's identifiers (its Product ID, Item group ID and GTIN) in one request, so a review your Trustpilot account files under the item group reaches every variant of it. If your Trustpilot review export lines up with one of your feed's custom_label fields instead, choose that field under Match reviews to products using. See Connecting a review feed for details.

Good to know#

• When you connect Trustpilot, Renable starts fetching the reviews of every product in the catalog right away. A large catalog takes a while, so review counts can keep climbing for some time after connecting.
• After that, Renable checks a slice of the catalog every hour, so each product's reviews are checked once a week. A new product is checked when it first appears in your product feed. Renable imports all of a product's reviews, however many there are.
• If Trustpilot refuses the Business Unit ID or the API key, the catalog shows a Review import failing error on the dashboard and your products keep the reviews they have. Check both values in the catalog's review settings; the error clears by itself once an import succeeds.
• A review Trustpilot reports as deleted is removed from Renable within about 6 hours, and the products that quoted it get new review quotes. Reviews Trustpilot hides for other reasons, such as moderation, aren't on that list. Renable removes those once a product's weekly check has stopped finding them for two weeks, so within about three weeks. A check that couldn't read all of a product's reviews removes nothing, and if Trustpilot returns no reviews at all for your products for days, Renable keeps your reviews rather than removing them all. After a pause in the checks (the catalog was archived and is active again, or you entered new Trustpilot credentials), Renable removes nothing until the weekly checks have run for two weeks again — see Reviews removed at the provider.