If Trustpilot handles your product reviews, Renable can fetch them through Trustpilot's API and use the best quotes and star ratings in your ads. You need two things from Trustpilot: your Business Unit ID and an API key.
Connecting Trustpilot Reviews
Import your Trustpilot product reviews into a catalog — where to find the Business Unit ID and API key, and how to connect them in Renable.
Updated September 21, 2026
Step 1: get your credentials from Trustpilot#
Both values come from your Trustpilot business account:
- API key — in Trustpilot Business, go to Integrations → Developers → APIs, create an application, and copy its API key. Trustpilot's own guide covers this: How to use Trustpilot APIs. API access depends on your Trustpilot plan (API Module add-on); if you don't see the APIs page, ask your Trustpilot contact.
- Business Unit ID — the identifier for your company's Trustpilot profile. Trustpilot's developer docs show how to look it up from your domain with your API key; whoever manages your Trustpilot integrations, or Trustpilot support, can also give it to you.
Renable only reads reviews — the API key never needs write permissions.
Step 2: connect in Renable#
On the catalog's page, open the review-feed settings, choose Trustpilot as the source, and paste the Business Unit ID and API key into their fields. Or simply ask Aimée on the catalog page ("connect our Trustpilot reviews") and paste the two values into the chat — she saves the connection for you.
Either way, Renable validates the connection against Trustpilot's API before saving, and tells you if the credentials don't work — so you never end up with a silently broken review source.
Matching reviews to products#
Trustpilot product reviews are matched to your products by product identifiers (Product ID, Item group ID, Brand+MPN, or GTIN, tried in that order). If your Trustpilot review export lines up with one of your feed's custom_label fields instead, choose that field under Match reviews to products using. See Connecting a review feed for details.
Good to know#
- Reviews import on a recurring daily schedule.
- Trustpilot's API can take up to a week to return the full history of reviews for all products after first connecting — climbing review counts in the first days are normal.