Connecting Bazaarvoice Reviews

Import your Bazaarvoice product reviews into a catalog — how to request a Conversations API key and connect it in Renable.

Updated September 21, 2026

If Bazaarvoice handles your product reviews, Renable can fetch them through Bazaarvoice's API and use the best quotes and star ratings in your ads. You need one thing: an API key for Bazaarvoice's Conversations API.

Step 1: create the API key in Bazaarvoice#

The key must be for the Conversations API, which is the API Renable reads reviews through. In the Bazaarvoice Portal, go to Settings → API (under Developer), click Request API key, choose Conversations API, and fill in the request form. The new key stays pending until your company's Bazaarvoice Technical Administrator approves it. If you don't see the API settings, API access may not be enabled for your account — ask your Bazaarvoice representative. Bazaarvoice's developer guide walks through the steps: API key management.

Renable only reads reviews — the key never needs write permissions.

Step 2: connect in Renable#

On the catalog's page, open the review-feed settings, choose Bazaarvoice as the source, and paste the API key into its field. Or simply ask Aimée on the catalog page ("connect our Bazaarvoice reviews") and paste the key into the chat — she saves the connection for you.

Either way, Renable validates the connection against Bazaarvoice's API before saving, and tells you if the key doesn't work — so you never end up with a silently broken review source.

Matching reviews to products#

Bazaarvoice reviews are matched to your products by product identifiers (Product ID, Item group ID, Brand+MPN, or GTIN, tried in that order). If your Bazaarvoice export lines up with one of your feed's custom_label fields instead, choose that field under Match reviews to products using. See Connecting a review feed for details.

Good to know#

  • Reviews import on a recurring daily schedule.
  • Bazaarvoice's API can take up to a week to return the full history of reviews for all products after first connecting — climbing review counts in the first days are normal.

Related articles#