Improve Your Product Images

Get clean, consistent imagery for your ads — background removal and categorization of the feed images you choose to process, plus generating original lifestyle images when a product only has plain studio shots.

Updated October 1, 2026

Renable improves your product images in two ways, both mostly hands-off. It processes the feed images your catalog's settings cover — removing the background and classifying the shot as product, lifestyle, or information. When a product has only plain studio photos, you can generate an original lifestyle image from a prompt. Review or override any result on the Content page.

The two ways to get better images#

Cleaner, more consistent imagery comes from two different places, and it helps to know which one you need:

  • Clean up the images you already have. Renable processes the images from your product feed automatically — removing the background and classifying the kind of shot — for the images your catalog's settings cover. You mostly review and, where needed, override it.
  • Create new imagery you don't have. When a product's only photos are plain packshots on white, you can generate an original lifestyle image — the product in a real setting — from a prompt. This is something you set up and run.

Everything Renable processes or generates lands as content on the product, ready for your templates and channels to pick up. You review and approve it on the Content page.

Clean up the images you already have#

A catalog's Image processing settings (on its Settings tab) decide which feed images Renable processes and how, so your templates have clean options to choose from:

  • Classification — with Categorize images on, every image is processed and sorted into a broad bucket (product, lifestyle, or information) so your templates and channels can target the right kind of shot.
  • Background removal — an ordered list of steps that strips the background from the images each step applies to. The steps are all there is to background removal: a new catalog starts with one step, and a catalog with no steps has no background removal.

With Categorize images off, only the images a step applies to as product images are processed, and they count as product images (except one whose category you've changed yourself). An image that isn't processed doesn't become a Product image or any other image category; it still reaches your ads through Image link and Additional image link. A Process images rule can change all of this for some of a catalog's products — see Fixing your feed data with rules.

You configure both on the catalog. New and changed products get the same treatment automatically on every import, and when you change either setting and publish the catalog, the affected images are re-rendered within minutes. For the models available, how the steps fall back between them, and how to override the result on a single product or a whole batch, see Image background removal and classification.

When the automatic result isn't right#

You don't have to accept the automatic result. On a specific product, open its image gallery to force a different background-removal version or fix the category. To fix many at once, use the bulk actions on the project's Content page — Make all images transparent and Change category apply across every selected image. Both are covered in Reviewing and approving content. Correcting a category also spreads automatically: every product in the project showing the same image gets your corrected category (and future imports of that image pick it up too) — see Image background removal and classification for the rules, including what your direct choices and approvals protect.

Generate lifestyle imagery for plain product shots#

When a product's feed only has plain studio shots — the item on a white background — background removal can't invent a setting that isn't there. For that, generate an original lifestyle image: a model creates a new image of the product in a scene you describe (in a kitchen, worn on a model, outdoors) from a prompt.

You set this up from a project's Creative tab, in the Prompts section, by creating a Generate lifestyle images prompt, writing instructions that describe the scene, and previewing it on a real product before running it across a product set. The full flow — choosing a model, aspect ratio, and resolution, and what it costs in credits — is in AI image and video generation.

A generated lifestyle image is tagged with the Lifestyle category, so it's picked up by the Lifestyle image placeholder in your templates and channels exactly like a lifestyle photo chosen from your feed. See Available placeholders.

One honest gap: AI-generated video#

You can also generate video with a prompt, but be aware of a real limitation before you spend credits on it: an AI-generated video created by a prompt has no placeholder that pulls it into your ads today. The Product video placeholder only matches manually uploaded product video, not AI-generated video, and there's no way to recategorize it to make it reach a template. This is a genuine feature gap, not a setup step you've missed — AI image and video generation explains it in full. (Generating an animated background inside a template in Studio is a separate path that does work — that article covers it too.)

Review and approve what Renable produced#

Every processed and generated image starts out unapproved, and — this surprises people — unapproved images are used in your templates and channels by default. You don't have to review everything before it goes live. Reviewing is about confidence and control, not permission.

Reviewing happens on the project's Content page, one product at a time or in bulk. Approving an image locks in the two things Renable chose automatically: which background-removal version is shown, and its category. It doesn't lock the image against your own catalog settings — change the background-removal steps and publish, and the image is rendered again and shows as unapproved until someone looks at it (an image whose version you picked by hand keeps both the pick and the approval). See Reviewing and approving content for the review flow, hotkeys, and exactly what approval does and doesn't freeze.

When background removal produces a result the automatic check isn't confident about, that image is flagged. Flagged content failed an automatic quality check — it's still used in your ads, it's just the part of your unapproved backlog worth looking at first. Your dashboard counts it per project ("N flagged") and the Content page's Show only flagged content filter narrows to it. Approving the image clears the flag.

FAQ#

My template's Product image is empty for some products — why?

Product image and the other image categories only show images Renable processed. If the catalog's Categorize images switch is off and no step covers those products' images, they aren't processed, so the placeholder has nothing to show. Turn the switch on, add a step, or add a fallback to Image link on the placeholder so the feed's own photo is used instead. The channel's missing-content warning and the trace say why the placeholder is empty — see Why an image placeholder is empty and Image background removal and classification.

My product images still have busy or white backgrounds — why?

Background removal is set per catalog, in the Image processing section of the catalog's Settings tab (or by a Process images rule for some of its products). The steps there are all there is to background removal, so check that the catalog has at least one step and that the step's Use for content types covers these images. If your template uses Image link (or falls back to it), it shows the feed's own photo, background and all. Even with the right steps in place, each step scores its result and hands the image to the next step if quality is too low, so a difficult image can come through less clean than others — you can force a specific version on that product. See Image background removal and classification.

The wrong kind of shot is showing in my ads — a packshot where I wanted a lifestyle image.

That's a classification result you can correct. Open the product's gallery, or use Change category in bulk on the Content page, to recategorize the image so the right placeholder targets it. See Available placeholders for how each image placeholder resolves.

I generated an AI video but it's not in my ads.

That's the known gap above: no template or channel placeholder pulls prompt-generated AI video into your ads today. It's created and visible on the Content page, but it won't reach your ads through a placeholder. See AI image and video generation.

Do I have to approve every image before it goes live?

No. Unapproved images are used exactly like approved ones by default. Approve only when you want to lock a specific result against Aimée's automatic choices, or turn on Only use content approved by a human on a placeholder for tighter editorial control. If you want to keep only the automatic quality check as a gate — without hand-approving everything — turn on Skip content flagged by quality checks instead. See Reviewing and approving content.

Or ask Aimée#

Ask Aimée to explain what processing a product's images have been through, or to take you to the right screen. She can set up a lifestyle-image generation prompt for you — you press Generate to run it, since generating imagery spends credits — and while you're building a template in Studio, she can generate an AI background image and place it straight onto the canvas. She can also filter the Content page down to the products whose images need a look. Approving content and changing an image's category stay on the Content page cards, done by you.

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