Reference of every placeholder available in templates and channels, covering text, image, video, audio fields and custom attributes, plus what feed field each one maps to.
Updated October 7, 2026
This page lists all the placeholders currently available and how they work. See Placeholders for how to bind an element to one of these fields, and Channel fields and placeholders for the equivalent binding UI in Channels.
Templates and Channels have fields of different types — text, image, video, or audio — and only placeholders of a matching type are offered for a given field.
For a detailed reference on product feeds and the fields they should contain, see:
| Placeholder | Description |
|---|---|
| Ad copy | AI-generated content annotated with the "Ad copy" type. Usually a longer ad creative or product description, depending on the prompt that created it. |
| Age group | The g:age_group field from the incoming product feed, e.g. "kids" |
| Availability | The g:availability field from the incoming product feed, e.g. "in_stock" or "out_of_stock" |
| Availability date | The date a preordered product becomes available for delivery. Corresponds to the g:availability_date field, e.g. "2016-02-24T11:07+0100" |
| Average review score | Average score from all user reviews for this product, formatted as a number. It comes with a Format number step set to one decimal — click the placeholder to change the decimals or separators there (see Placeholders). Consider an automation that hides this if the score is too low. |
| Average review stars | Average review score formatted as stars. Turn on Show half stars in the placeholder's settings to get half stars (golden emoji stars are always whole) — you'll need a font that supports star characters, e.g. "Noto Sans Symbols 2". |
| Brand | The g:brand field from the incoming product feed, e.g. "Logitech" |
| Catalog domain | The Domain field from the catalog's settings, e.g. "example.com" |
| Catalog language | The name of the language selected in the catalog's settings, e.g. "English" |
| Catalog name | The name from the catalog's settings, e.g. "My Webshop" |
| Color | The g:color field from the incoming product feed, e.g. "Black" |
| Condition | The g:condition field from the incoming product feed, e.g. "new" or "used" |
| Currency symbol | The currency symbol from the catalog's settings, e.g. "$" |
| Custom attributes | An attribute your feed carries beyond the standard fields, by the name your feed gives it — for example g:promotion_id, g:custom_label_N or an energy-class attribute. Pick one from the Custom attributes group of the placeholder menu; its chip reads Attribute: and the name. See Custom attributes below. |
| Description | The g:description field — your detailed product description. |
| Discount amount | The difference between Price and Sale price, e.g. "150" if the price has been reduced by that amount. |
| Discount percentage | How many percent the product has been discounted. |
| Gender | The g:gender field from the incoming product feed, e.g. "unisex" |
| Google category | The g:google_product_category field, e.g. "Apparel & Accessories > Clothing > Outerwear > Coats & Jackets". This may have been inferred by Aimée if Google product categorization is enabled in the catalog's settings. |
| GTIN | Your product's Global Trade Item Number, corresponding to g:gtin, e.g. "3234567890126" |
| Headline | AI-generated content annotated with the "Headline" type. Usually a short ad headline, depending on the prompt that created it. |
| ID | Your product's primary ID, corresponding to g:id, e.g. "A2B4" |
| ISO currency code | The currency code from the catalog's settings, e.g. "USD" |
| Item group ID | ID for a group of product variants, corresponding to g:item_group_id, e.g. "AB12345" |
| Link | Your product's landing page URL, corresponding to g:link |
| Mobile link | Your product's mobile-optimized landing page, corresponding to g:mobile_link |
| Material | The g:material field, e.g. "leather" |
| Member price | An optional reduced price for members of your customer club, corresponding to member_price, e.g. "169" |
| MPN | Your product's Manufacturer Part Number, corresponding to g:mpn, e.g. "RE12345" |
| Multiple alternatives | A meta placeholder that contains several alternative expressions; one is picked at random each time it's evaluated. Use it to add variation to your ads — for example a set of static taglines, or a mix of reviews/headlines/reasons to buy picked at random per product. |
| Number of reviews | The total count of user reviews for this product |
| Pattern | The g:pattern field, e.g. "striped" |
| Placeholder | Refers to the value of another field or object. Mostly used inside automations. |
| Price | The regular/original price of the product, corresponding to g:price, e.g. "185.49" |
| Product highlights | Merchant-supplied selling points, corresponding to the g:product_highlight field. |
| Product type | The category you define for your product, corresponding to g:product_type, e.g. "Home > Women > Dresses > Maxi Dresses" |
| Reason to buy | AI-written content annotated with the "Reason to buy" type — a short text describing a feature or benefit of the product. |
| Review quote | A quote from a selected review, e.g. "I really liked the battery life!" |
| Review scale | The maximum possible score for reviews from this publisher, e.g. "5" |
| Review source | The name of the person who wrote this review, e.g. "Mikael". A review that arrives without a name shows no name, so where the stars and the name sit together, the ad shows just the stars. Reviews have no headline; to show who wrote one, put Review stars and Review source next to each other, e.g. "⭐⭐⭐⭐⭐ by Mikael". The new channel presets do this for you, with "av" instead of "by" for a Swedish or Norwegian catalog and "af" for a Danish one. See Selecting and approving reviews. |
| Review score | Numeric score of this review, e.g. "4" |
| Review stars | Score of this review formatted as stars, e.g. "⭐⭐⭐⭐". Shows half stars unless you turn off Show half stars in the placeholder's settings. |
| Sale end date | The date the sale price ends, from the second part of g:sale_price_effective_date |
| Sale price | The current, discounted price, corresponding to g:sale_price, e.g. "169.49" |
| Sale start date | The date the sale price starts, from the first part of g:sale_price_effective_date |
| Short title | A brief, descriptive product name, corresponding to g:short_title, e.g. "Wireless Logitech gaming keyboard" |
| Size | The g:size field, e.g. "XXL" |
| Status | The status field, e.g. "active" or "archived" |
| Stock count | How many units are in stock, from the Stock count field on the catalog's Mapping tab (Meta calls it quantity_to_sell_on_facebook), e.g. "35" |
| Title | The full product name, corresponding to g:title, e.g. "Logitech Pro X TKL Lightspeed - GX Red linear" |
| Today's date | Current date and time, e.g. "Mon Feb 26 11:06:21 UTC 2024". Useful in automations that depend on the current time. |
| Placeholder | Description |
|---|---|
| Additional image link | One of the product's other images, as your product feed lists them, corresponding to g:additional_image_link. In a channel field it is the image's address exactly as your feed gives it; in a template or prompt, Renable's own copy of that image, fetched the first time one needs it. |
| Award image | A processed image in the "Award" category — typically an expert-review or award badge. |
| Feature image | A processed image in the "Feature" category — typically a zoomed-in shot of a specific feature. Not usually used directly in ads, but useful as a fallback if an image was misclassified. |
| Image gallery | A gallery of multiple images you upload; a random one is picked per product. Lets you vary backgrounds/graphics between products. Only available on templates, not in channels or prompts. |
| Image link | The product's main image, as your product feed lists it, corresponding to g:image_link. In a channel field it is the image's address exactly as your feed gives it; in a template or prompt, Renable's own copy of that image, fetched the first time one needs it. |
| Image template | One of your templates, rendered as an image for this product — normally used to create the ad image for each product. Click the placeholder to choose the template and size. |
| Information image | A processed image in the "Information" category — an infographic or spec sheet. |
| Lifestyle image | A processed image in the "Lifestyle" category — the product shown in a natural setting. Often used with minimal overlays, e.g. adding the price. |
| Product image | A processed image in the "Product" category — with Categorize images on, the images Aimée classified as the product on a neutral or white background; with it off, every processed image counts as a Product image unless you've changed its category. If a background-removal step removed its background, templates can put graphics or color behind it. |
| Staged image | A processed image in the "Staged" category — the product on a model or in a studio setting. Often used with minimal overlays, e.g. adding the price. |
Product image and the other image categories (Award, Feature, Information, Lifestyle, Staged) only show images Renable processed — which images those are is set by the catalog's Image processing settings, or a Process images rule. A processed image isn't promised to be a transparent cutout: that depends on the steps. When a product has no processed image of the kind a placeholder asks for, the placeholder is empty. Image link and Additional image link always carry the feed's own images — whether or not they're processed — so they make a good fallback ("Product image, else Image link") in channel fields, templates and prompts alike; a template can also react with an automation whose condition is Product image is blank. When one of these placeholders comes up empty, Renable tells you why — see Why an image placeholder is empty. See also Feed images and processed images and which images are processed.
| Placeholder | Description |
|---|---|
| Product video | Resolves to a video that's been manually attached to the product or supplied by the feed. It does not surface AI-generated video — that's a separate content category not reachable from this placeholder. To use AI-generated video in a template, ask Aimée to generate and place a video element directly on the canvas instead — see AI image and video generation. |
| Video template | One of your templates, rendered as a video for this product — normally used to create the ad video for each product. Click the placeholder to choose the template and size. |
| Placeholder | Description |
|---|---|
| Voice script | AI-written content annotated with the "Voice script" type — a text-to-speech pitch for your product. When placed on an audio element it's processed with text-to-speech using a voice in the catalog's language. Typical flow: 1) use a prompt to write short voice scripts pitching each product's benefits, 2) add a generic audio track to the template by uploading or selecting an audio file, 3) add a Voice script placeholder to that audio element. |
Custom attributes are the attributes your feed carries beyond the standard fields. To insert one, open the placeholder menu and pick it by name from the Custom attributes group — the menu lists the attributes your catalogs carry. For one that isn't listed, choose Use another attribute… and type its name exactly as your feed spells it. The chip reads Attribute: and the name, and products that don't have the attribute leave it empty. See The placeholder menu for the details.
A condition can test a custom attribute too, in a template automation or a channel rule: pick it the same way from the condition's field menu. The condition compares the attribute's value as text, and a product without the attribute reads as empty, so is blank is true for it. A catalog's own rules compare its feed columns instead, so they have no Custom attributes group.
Attributes from Google's product data specification you can use this way, when your feed carries them:
| Attribute |
|---|
| custom_label_0..4 |
| custom_number_0..4 |
| promotion_id |
| energy_efficiency_class |
| min_energy_efficiency_class |
| max_energy_efficiency_class |
| certification/certification_authority |
| certification/certification_name |
| certification/certification_code |
| certification/certification_value |
See Energy class icons for a worked example using the energy-efficiency-class attributes.