Built to carry your main feed
Your product feed is the one file every ad depends on. Here is how Renable keeps it live, every hour of every day.
https://cdn.renable.com/channels/google-shopping-us.xml.gz
If something breaks, your ads keep running
The feed the ad networks read is a file on Amazon AWS’s global CDN, not a server
Google, Meta and every other channel fetch your feed from Amazon CloudFront, the AWS content delivery network with edge locations around the world. A new version only replaces the old one once it has been built in full. So the worst case is a feed that is a few hours old, never a feed that is missing.
A failed import changes nothing
Monitors hold a bad publish
Years without an outage
Your data lives in the EU, backed up every day
Renable is a Swedish company and your data stays in Europe. Everything runs in Amazon Web Services in Frankfurt, Germany, fully serverless on AWS-managed services from the database to the CDN, scaled automatically with the workload. There are no servers of our own to patch or keep alive.
- Backups
- The database is backed up automatically every day and can be restored to any point in the last 14 days. The last good copy of every store feed we fetched is kept for 30 days.
- Encryption
- All traffic to and from Renable is encrypted, and so are the feeds and files we store for you.
- Your data is yours
- Your product data is used to run your account and nothing else. It is never sold or shared.
- AI providers
- High-volume work like image cutouts and product classification runs on our own models. For writing and generating media, Aimée uses the leading AI models from OpenAI, Anthropic and Google, with Replicate for specialist image and video models.
- Sign-in
- Sign in with Google or Microsoft so access follows your company directory. Unlimited seats on every plan, so nobody shares a login.
Nothing about your feed changes without a person saying so
Rules, templates and channel settings are edited as drafts, whether a colleague or Aimée made the change. Nothing reaches the live feed until someone on your team publishes it. Every version is kept, so yesterday is always one click away.
Generated content can be quality-checked before it ships. Then what Aimée is confident in goes out, and the exceptions wait for you. Content you have approved and locked is never overwritten. Read more on the Trust page.
The company behind it answers to its customers, not to investors
Renable was founded in 2018 in Gothenburg, Sweden. The company is profitable, carries no debt and has taken no outside funding. It is owned by three people, one of them the CTO who built the platform.
That means no runway to worry about, no pivot forced by a board, and no exit on the horizon that changes who you are dealing with. We make money when your feeds run well, and that is the whole business.
Need help? An answer in seconds, and people behind it
Aimée knows the whole product and can see and change everything you can see in your account. Most of the time, asking her is faster than filing a ticket: she explains what happened, fixes the setup as a draft, and shows you before anything goes live.
For everything else there is the help center and support@renable.com, answered during European business hours by the people who build the platform.
Move over one channel at a time, with no gap
Your current tool keeps serving its feed while Aimée rebuilds your setup in Renable as drafts. You compare the two on real products, then point one channel at the new feed. Then the next. The ad networks never notice a thing.
Questions we hear from marketing teams
Can we keep our current tool running while we move?
What happens to our ads if our store feed breaks?
Are we locked in?
Who can see our product data?
Talk to the people who built it
Bring your feed and your questions. You will get answers from the team that runs the platform, not from a sales script.