Renable, a Leading Generative AI Marketing Platform for Retailers, Launches AI Generated Content as a Service.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Göteborg, Sweden - September 6, 2023 - Renable, a leading provider of generative AI for the e-commerce industry, has unveiled Aimée, a revolutionary solution designed to tackle the challenge of managing extensive product catalogs and delivering tailored advertisements for individual products at scale. Aimée marks a departure from conventional, generic poor performance full-catalog marketing. Since its inception in 2018, Renable has established itself as a trailblazing generative AI technology company in the e-commerce sector, securing many partnerships with global brands and leading Nordic retailers.

"Renable has witnessed a growing demand for our fully managed Generative AI marketing service, encompassing content generation and campaign management. Our solution empowers e-tailers to achieve remarkable performance improvements, often resulting in 2-4 times higher results. This heightened effectiveness is critical for retailers aiming to thrive in today's fiercely competitive and challenging market conditions," stated Leif Sundström, CEO of Renable.

Recognizing that many retailers possess in-house teams or preferred digital agencies to handle campaign setup, Renable has introduced AI Generated Content as a Service. Sundström elaborated, "Our new offering allows retailers to access our distinctive value proposition, regardless of how they choose to handle campaign management. Our AI platform generates content that significantly enhances campaign effectiveness, enabling retailers to continue managing campaigns with the same precision as before our enhancement."

Within the e-commerce landscape, most individuals, particularly those within marketing departments, have explored commonly used Generative AI applications like Chat-GPT and Midjourney. Following initial testing, it became evident that the manual efforts saved during content creation were being redirected towards quality assurance and content implementation. To realize the full potential of Generative AI in achieving remarkable effectiveness and superior outcomes, AI-generated content must seamlessly integrate into existing workflow processes and undergo automatic quality assurance.

A pivotal aspect of Renable's new service lies in its alignment with the existing processes and workflows employed by their retail customers. The service seamlessly integrates with their current workflows, offering a plug-and-play solution that requires no substantial modifications. Renable enhances their clients’ product feeds with dynamic AI-generated content and templates for deployment across all targeted ad platforms. Subsequently, the updated enhanced feed is seamlessly transmitted to the target ad network, allowing customers to manage campaigns with the same precision as before, without necessitating any process changes.

For further information and inquiries, please contact:

Media Contact:

Leif Sundström, CEO and co-Founder,

Mobile: +46 706 155 146

Mail: Leif.sundstrom@renable.com

About Renable:

Renable is a leading provider of generative AI solutions for the e-commerce industry, committed to enhancing campaign effectiveness and delivering exceptional results for retailers worldwide. With a track record of innovation and collaboration with global brands, Renable is at the forefront of driving positive transformation in the e-commerce marketing landscape.

Re:nable launch full catalog dynamic video ads for TikTok

Templated TikTok video ads!

Re:nable today breaks new ground by launching full catalog dynamic video ads for TikTok, based on images, making it easy for brands and retailers to create TikTok ads at scale including full catalogue retargeting.  

Since launching in 2018, Re:nable has emerged as one of the most innovative AI-software tech companies offering Cooperative Marketing and ad-automation technology for major consumer brands, such as LGE, Logitech, Samsung, Philips, and the brands' retail partners. Until today, the cooperative ads have been mainly focused on Facebook, Instagram and Google, but now TikTok is included.  

“Many brands and retailers out there are curious about TikTok and want to get started but most of them doesn’t have video ads suitable for TikTok and therefore hesitate to take the first step. Our AI-platform makes it possible to get started easily by using the retailers’ content, user and expert reviews, combined with a customized TikTok template, to automatically produce videos for a full product catalogue” says Leif Sundström Founder & CEO at Re:nable. 

Re:nable’s unique proposition Cooperative Marketing, leverage both brands and retailers to get huge benefits. The brands get to reach consumers that are ready to buy products in their segment right now, by accessing first-party purchase intent data from the retailers. The retailers monetize their own content, get free campaigns paid by their brands, and increase their sales since the consumers convert at their sites.  These targeted campaigns have been very effective in channels such as Meta and Google so far and will now be as effective in TikTok.

“Some of the early adopters of the new solution is Logitech and Webhallen, who see TikTok as an important and interesting new channel to target their consumers in as well. Many brands are getting started with the solution during Q3 to be able to have a full working solution for TikTok during the hectic Q4 coming up” says Leif.

Re:nables AI-platform automates large-scale ad production, selects hyper-relevant content, produce varying ads optimally on now all large ad-networks. This gives significantly better result by our unique access to the retailers’ visitor data, creates a completely new type of highly effective e-commerce marketing. Brands can finally pinpoint the in-market consumers and educate them with the type of product information that they are looking for. By being highly relevant to consumers, our ads build the feeling of trust that is necessary for online conversions to happen. 

Re:nable secures €1.5M in Seed funding

Re:nable secures €1.5M in Seed funding from a group of angel investors.

Re:nable a Swedish martech scale-up secures €1.5M pre-Series A Investment Round to expand our offering Cooperative Marketing for Global Brands and Retail to new segments and outside Nordics.

Since launching in 2018, Re:nable has emerged as one of the most innovative AI-software tech companies offering Cooperative Marketing and ad-automation technology for major consumer brands, such as LGE, Logitech, Samsung, Philips, and the brands' retail partners, in the new First-Party Data era of Consumer-Friendly Marketing.

“We secured product-market-fit and proven ourselves in the consumer electronics segment, where our clients are the largest e-tailers in Nordics and most of the major global Electronics brands. We are now ready to scale to several new retail segments and major markets in Europe. Our solution gives both brands and e-tailers significantly increased sales. We now looking forward to expanding and enable our concept as an industry standard in global e-commerce landscape. ” says Leif Sundström CEO at re:nable

re:nable’s platform is easily integrated with any retailer eCommerce system, and collects information regarding which products are being viewed and purchased by consumers, also referred to as “First-Party Data.” The AI engine analyses consumers’ purchasing behaviours and automatically generates a variety of compelling ads that promote participating brands’ products to consumers with proven purchase intent. The AI-generated ads leverage rich product content such as high-quality product videos, and curated reviews from both experts and consumers.

Brands, which sell through retailers and not through their own store, generally have a hard time reaching consumers with proven purchase intent. Re:nable solves this problem by enabling these brands to run targeted campaigns based on data from their retail partners' websites. At the same time, retailers benefit from extra marketing investments that strengthen their position and increase their own sales, meaning a clear win-win for both parties.

The result is a transformative offsite Retail Media service - offering a significant improvement in relevance and engagement. Re:nable’s solution improve the average ROAS to 12X and generated best-in-class CTR of 2.3% across all channels, products and seasons, for large consumer brands and their major retail chains.

“Our AI-platform automates large-scale ad production, resulting in ads with significantly more relevant content that varies with every consumer interaction. Hyper-relevant content, together with access to the retailers’ visitor data, creates a completely new type of highly effective e-commerce marketing. Brands can finally pinpoint the in-market consumers and educate them with the type of product information that they are looking for. By being highly relevant to consumers, our ads build the feeling of trust that is necessary for online conversions to happen. ” continues Leif.

Media Contact:

Leif Sundström, CEO and co-Founder,

Mobile: +46 706 155 146

Mail: Leif.sundstrom@renable.com

About Renable:

Renable is a leading provider of generative AI solutions for the e-commerce industry, committed to enhancing campaign effectiveness and delivering exceptional results for retailers worldwide. With a track record of innovation and collaboration with global brands, Renable is at the forefront of driving positive transformation in the e-commerce marketing landscape.

Renable featured in Scandinavia’s leading scale-up news site: Breakit.se

Leif Sundström and Fredrik Engdahl, Founders of re:nable

The below text is a translation of the original article (in Swedish).

Long before ChatGPT came along, there was a Gothenburg company that started solving e-commerce companies’ problems with the help of AI-based marketing. With SEK 30 million behind it, Renable is gearing up internationally.

“We are unique globally, we can now put the pedal to the metal.“

Today, it’s common for companies to spend around 60 percent of their marketing budget on brand building communication and 40 percent on converting customers digitally through online ads.

But, with large product catalogues and considering all the ad networks in which you have to have a presence, the complexity quickly becomes unmanageable. An e-commerce company simply cannot handle thousands of products and ads at each given moment.

The Gothenburg-based company Renable claims to solve the problem with the help of its Al "Aimee". They have built a system that aggregates, processes and generatse large amounts of product-level data and content, which they can leverage for detailed ad production at scale. During its five years of existance, Aimee has been trained on hundreds of millions of ads.

"We enable the generation of more relevant and content rich ads. Ads can contain more descriptive product information, UGC in the form of a user video, or expert review content from authority publications. Any content type that increases consumers’ feeling of trust is requested" says CEO Leif Sundström, who together with Fredrik Engdahl founded the company in 2018.

Examples of ads that can be generated by Renable.

"Until about 18 months ago, we worked exclusively with the CE industry, as it was a natural fit for us, considering our capabilities and consumers’ expectation of product content in the form of UGC and authority reviews within that segment. We have since entered several other segments such as e-commerce for building materials, lamps and pet food."

Past investments in Renable currently amount to around SEK 30 million, mainly from angel investors. Among the owners are Jonas Bonde (Prisjakt, Car.info), Daniel Johnsson (Captech/Exertis, Inet, Fractal) and Christopher Engman and Anna Engman (Megadeals, Minestorage, InZynk, Lex24/7, Climeon). But, according to Leif Sundström, the company will likely need more, considering that size of the market. "With our existing capital, we can reach a positive cash flow, but if we want to accelerate faster, we may need more."

Chat GPT helps

The company, which has ten employees, two of whom are developers, had a turnover of just over SEK 6 million last year. The result has so far been in the red, but we expect to reach break-even this summer.

"As important as it is to throttle, we have to grow with control."

Have you seen a big boost for your service with Chat GPT?

"We have enjoyed a solid head start, as we started out early. As Chat GPT has commoditized Generative AI, companies are now starting to consider how they can apply it to their businesses. It's great for us and a driver in the whole industry."

Quality assurance is very important in advertisements, does you Al also do that?

"Yes. Chat GPT is one example of an AI model that suffers from this problem, which also makes it less useful for uncontrolled large scale ad content generation. For instance, refrigerators come with specific energy classes, and if Chat GPT is given the task of writing natural product descriptions from specifications, it might well mention that the refrigerator has 'energy class A' when it's in fact something else. Then you need a human to perform fact-checking. That doesn’t work for large product catalogues. Automated fact checking is a feature with our Aimee."

How do you develop the service going forward?

"We will launch support for additional ad platforms and content types, as well as continue to add more user generated content, as we see that the video format is what works best right now."

What kind of challenges do you see then?

"To scale and to find employees with the right competences, and do that in the best way possible. The goal is to launch in Europe and beyond. We already have some smaller customers outside the Nordics," says Leif Sundström.