Renable, a Leading Generative AI Marketing Platform for Retailers, Launches AI Generated Content as a Service.
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Göteborg, Sweden - September 6, 2023 - Renable, a leading provider of generative AI for the e-commerce industry, has unveiled Aimée, a revolutionary solution designed to tackle the challenge of managing extensive product catalogs and delivering tailored advertisements for individual products at scale. Aimée marks a departure from conventional, generic poor performance full-catalog marketing. Since its inception in 2018, Renable has established itself as a trailblazing generative AI technology company in the e-commerce sector, securing many partnerships with global brands and leading Nordic retailers.
"Renable has witnessed a growing demand for our fully managed Generative AI marketing service, encompassing content generation and campaign management. Our solution empowers e-tailers to achieve remarkable performance improvements, often resulting in 2-4 times higher results. This heightened effectiveness is critical for retailers aiming to thrive in today's fiercely competitive and challenging market conditions," stated Leif Sundström, CEO of Renable.
Recognizing that many retailers possess in-house teams or preferred digital agencies to handle campaign setup, Renable has introduced AI Generated Content as a Service. Sundström elaborated, "Our new offering allows retailers to access our distinctive value proposition, regardless of how they choose to handle campaign management. Our AI platform generates content that significantly enhances campaign effectiveness, enabling retailers to continue managing campaigns with the same precision as before our enhancement."
Within the e-commerce landscape, most individuals, particularly those within marketing departments, have explored commonly used Generative AI applications like Chat-GPT and Midjourney. Following initial testing, it became evident that the manual efforts saved during content creation were being redirected towards quality assurance and content implementation. To realize the full potential of Generative AI in achieving remarkable effectiveness and superior outcomes, AI-generated content must seamlessly integrate into existing workflow processes and undergo automatic quality assurance.
A pivotal aspect of Renable's new service lies in its alignment with the existing processes and workflows employed by their retail customers. The service seamlessly integrates with their current workflows, offering a plug-and-play solution that requires no substantial modifications. Renable enhances their clients’ product feeds with dynamic AI-generated content and templates for deployment across all targeted ad platforms. Subsequently, the updated enhanced feed is seamlessly transmitted to the target ad network, allowing customers to manage campaigns with the same precision as before, without necessitating any process changes.
For further information and inquiries, please contact:
Media Contact:
Leif Sundström, CEO and co-Founder,
Mobile: +46 706 155 146
Mail: Leif.sundstrom@renable.com
About Renable:
Renable is a leading provider of generative AI solutions for the e-commerce industry, committed to enhancing campaign effectiveness and delivering exceptional results for retailers worldwide. With a track record of innovation and collaboration with global brands, Renable is at the forefront of driving positive transformation in the e-commerce marketing landscape.
