What we do
For Retailers - AI Product Marketing
Leverage generative AI for marketing
With our self-serve solutions you can use generative AI to run new types of dynamic product ads and social media campaigns which just wasn’t cost effective before - and improve the results of your existing marketing efforts. Aimée can produce beautiful ads and relevant targeting for thousands of products across all your markets, languages and ad networks.
Enrich your product feeds
Aimèe can write ad copy that resonate with consumers - for every single product, market and language. Use advanced prompting techniques to match your desired tonality - or have Aimée write multiple versions (e.g. humorous, descriptive, seasonal, promotional, ..) and let the ad network decide what works best for each individual consumer.
Leverage your existing user reviews to boost ad performance by having Aimée automatically select the best sentence fragments from the best reviews. In controlled A/B tests we’ve shown that replacing a high quality product text with an AI-selected review excerpt can boost CTR and ROAS even further, by 2x or more.
Most every retailer has the same product-on-white-background images, but your ads will really stand out by using image templates. Our drag-and-drop template editor lets you design how your ads will look, but you don’t need to be a graphics designer because we supply a library of good looking templates to start from.
These enriched feeds can be used to improve your marketing in most any ad network that supports catalogs and dynamic product ads - for example Meta, Instagram, Google Shopping, TikTok, Snap and others.
EYE CATCHING VIDEO ADS ON SOCIAL MEDIA - FOR ALL YOUR PRODUCTS
Dynamic video ads
Using our template editor you can automatically generate animated video ads for each product - enabling you to create short slide shows that make the case for that particular product. You can also leverage your existing UGC or brand videos by adding animations on top, making these generic videos into product specific videos by overlaying product details like price, reviews and reasons to buys.
GENERATIVE SEARCH ADS FOR YOUR PRODUCTS
Product search ads
Through full-scale automation you can market thousands of your best products on Search, without having to manually manage all the ad creatives and keywords. Aimée creates short headlines and descriptions that fit the stringent text-length requirements of Search Ads from whatever product information you have - or even by just looking at the product image.
Aimée uses product information, reviews, landing pages and competitors pages to automatically find relevant keywords - both for your products and all your category landing pages. And she’ll continuously optimize what keywords are being targeted to give you the best results at any point in time, no matter what your competitors are doing or how peoples search behavior is changing.
IMPROVE YOUR WEBSITE AND SEO WITH GENERATIVE AI
Generated product pages
Are you lacking product headlines, reasons to buy or complete product texts for your website? Aimée can write those for you based on product specifications or even just by looking at the product images.
It’s well established that generic syndicated content leads to worse SEO - e.g. product descriptions that are supplied by a brand through a product information syndicator like CNET, IceCat, FlixMedia and many others. Use Aimée to rewrite, paraprase and expand the text you have so that Google notices that you have unique content and ranks you higher in organic search results.
BRAND SPONSORED CAMPAIGNS IN YOUR RETAIL CHANNELS
Retail media
Partner up with us and get more marketing investments from your brands. We will run ads sponsored by your brands in your ad networks and according to your brand guidelines. Last year, we added 400+ million in sales to our retailer partners – at no cost and without any additional work for their marketing teams.
Our Retail Media concept is managed safely, we only get access to anonymous data and are fully compliant with GDPR.