Re:nable launch full catalog dynamic video ads for TikTok

Templated TikTok video ads!

Re:nable today breaks new ground by launching full catalog dynamic video ads for TikTok, based on images, making it easy for brands and retailers to create TikTok ads at scale including full catalogue retargeting.  

Since launching in 2018, Re:nable has emerged as one of the most innovative AI-software tech companies offering Cooperative Marketing and ad-automation technology for major consumer brands, such as LGE, Logitech, Samsung, Philips, and the brands' retail partners. Until today, the cooperative ads have been mainly focused on Facebook, Instagram and Google, but now TikTok is included.  

“Many brands and retailers out there are curious about TikTok and want to get started but most of them doesn’t have video ads suitable for TikTok and therefore hesitate to take the first step. Our AI-platform makes it possible to get started easily by using the retailers’ content, user and expert reviews, combined with a customized TikTok template, to automatically produce videos for a full product catalogue” says Leif Sundström Founder & CEO at Re:nable. 

Re:nable’s unique proposition Cooperative Marketing, leverage both brands and retailers to get huge benefits. The brands get to reach consumers that are ready to buy products in their segment right now, by accessing first-party purchase intent data from the retailers. The retailers monetize their own content, get free campaigns paid by their brands, and increase their sales since the consumers convert at their sites.  These targeted campaigns have been very effective in channels such as Meta and Google so far and will now be as effective in TikTok.

“Some of the early adopters of the new solution is Logitech and Webhallen, who see TikTok as an important and interesting new channel to target their consumers in as well. Many brands are getting started with the solution during Q3 to be able to have a full working solution for TikTok during the hectic Q4 coming up” says Leif.

Re:nables AI-platform automates large-scale ad production, selects hyper-relevant content, produce varying ads optimally on now all large ad-networks. This gives significantly better result by our unique access to the retailers’ visitor data, creates a completely new type of highly effective e-commerce marketing. Brands can finally pinpoint the in-market consumers and educate them with the type of product information that they are looking for. By being highly relevant to consumers, our ads build the feeling of trust that is necessary for online conversions to happen.