Don’t miss out on TikTok advertising during Black Week and the holiday shopping
Every advertiser wants to be on TikTok, and the other social media platforms want to be like TikTok. It is impossible to deny the TikTok hype anymore or the fact that it is a genuinely competitive advertising platform. TikTok users are 1.4x more likely to buy a showcased product compared to other social media. They are impulsive, too, 37% of TikTok users discovered something on TikTok and immediately bought it. Let’s just acknowledge that you do not want to miss the opportunities with TikTok during the retailers’ prime time - Q4.
NOW is the time to start building your most converting audiences
On the stressful working day of a retail marketeer, the holiday may seem far away, but it isn’t. Except for content, the right audiences are crucial for successful TikTok advertising, which take time to build. To optimize your targeting, you need to build your audiences in steps to find the best converting consumers. Those consumers are the ones you will finally retarget and convert. If you haven’t already begun your advertising and audience building, now is the time to ensure that you have retargeting audiences during Black Week and the holiday shopping.
First step – the branding content
Many retailers are still not working with TikTok, primarily due to a huge problem that many brands and retailers face – the lack of TikTok-friendly content. Not only does TikTok demand video content, but it also needs to be in a new format that many organizations are not yet used to producing.
For branding campaigns, it’s definitely time to create content that is specially made for TikTok. The main goal for this content should be to create something entertaining for your audience. 44% of daily TikTok users want branded content to be fun and entertaining, just like the organic videos in the platform. Partnering up with a TikTok Creator might be a good idea for your branding videos.
Second step – the automated conversion campaigns
Even if you have the necessary budget, time, and creativity to create good branding videos on TikTok, that alone is not enough to do effective conversion campaigns. How could you possibly get your entire catalog up there? It’s much easier than you think. Much easier than creating a single branding video – thanks to AI. To get unique animated videos for all your products (yes, all of them), all you must do is share your product feed. Our AI Aimee will select the best converting content for each product, such as user reviews and product features, and create shopping ads for your entire catalog.
Dynamic ad template to follow your brand guidelines
There are some limitations when trying to do dynamic shopping ads yourself in TikTok. Except for the technical struggles to get it all done, you are very limited in your design options, which is why re:nable created our own tool. We have a long history of working with large brands and know the importance of following brand guidelines in all channels. When using our service, the sky is the limit when creating an ad template. You will get the exact template you want and make sure that your brand looks exactly as you want it, even on TikTok.
So, let’s summarize what you need for TikTok before Q4:
A few branding videos explicitly created for TikTok to increase your brand awareness.
Your full product catalog advertised in shopping ads to maximize your conversion.
Get started right away, to make sure you have retargeting audiences ready in Q4.
Even if you don’t have the resources to finalize your own branding content, don’t miss out on the opportunity to get your entire product catalog advertised on TikTok in Q4.
Re:nable's Tiktok features
Animated video ads for your full product catalog
Dynamic ad template in your exact brand design
Optimal targeting
Fully managed service
Detailed reporting