Every Google surface reads one feed. What it needs, where its URL hides, and the six reasons Google disapproves products, each with the fix in the feed.
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Which code each network insists on, what to send for a product with no barcode, the two ways a barcode you did send still fails, and how to fill the gaps across a whole catalog.
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The fields Criteo reads, the price pair everyone maps backwards, how the feed gets into Criteo, and why a perfect catalog runs no ads without OneTag.
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Meta’s new feature gives one catalog a second set of images, titles and prices per campaign. What it does, how to feed it, and how to get the same result before you have access.
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Meta scores how alike your ads look, and catalog ads look alike by default. Five genuinely different looks from one feed, each in its own ad set, refreshed without a design team.
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One attention queue across every client, a monitor that holds a bad feed, rules reused across catalogs, branded creative per client, and the answer to “which creative is this ad running?”
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Meta gives catalog ads a frame and a price label. A template gives every product its own finished ad, in every shape, image and video, with a real test between two designs.
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What each assistant reads, how the file reaches it, and the six things to check when your products don’t show up in the answers.
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Every ad network asks for a product feed. Here is how to get a feed URL out of each of the four big store platforms, and the six things to fix before you hand it over.
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A sold-out size that keeps running. Forty colors that Meta treats as one product. Both start in the product feed, and both can be fixed without a new export from the store.
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In today’s competitive e-commerce world, brands are always looking for new ways to grab their audience’s attention on fast-moving social media platforms — Product Level Video is currently the best way to stand out.
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We’ve got some fantastic news for those of you looking to boost the performance of your Dynamic Ads. We’ve just launched a new set of free video templates that are ready for you to use right now, perfect for Meta’s new Product Level Video for Dynamic Ads.
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Close your eyes and think of what your DPA ads look like on Meta. What if, instead of static images, you get dynamic, engaging videos that actually show off what makes your product awesome. It’s like giving your product a voice—and maybe a dance routine.
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Social proof is a proven asset for e-commerce, crucial for building consumer trust and boosting conversion rates. This paper explores how businesses can extend the impact of reviews beyond just product pages into broader performance marketing strategies.
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We have released a new set of free templates for our self-service users. All templates handle the various challenges that e-commerce product data poses, and can be further customized to your brand’s look-and-feel using our dynamic creative editor.
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