In the disruption in retail from physical to digital sales, Brands need to re-think how to best utilize the e-commerce ECO-system.
Smart-retargeting for Brands enable them to retarget visitors from major e-tailers. It’s the most efficient marketing activity a Brand can execute as it takes away the guesswork:
- the ads are targeted to consumers which have demonstrated an interest in a specific product
- the ads are targeted to consumers which are ready-to-buy
However, sharp targeting is only one part of a successful campaign, the other part is content. Our experience has taught us that best performing content is a mix of product video, hyper local user and expert reviews, which builds trust and maximizes conversion.
So what performance KPIs can a Brand expect from a smart-retargeting campaign?
- a CTR average of 2-4% in the mass-market segment and a CTR of 3-5% in the premium segment
- a ROI average of 6-10X in the mass-market segment and a ROI average of 10-20X in the premium segment
Smart-retargeting for Brands is significantly more effective than traditional programmatic campaigns as it always has 100% relevance and targets customers which have proof of intent-to-buy. By having access to this unique dataset, smart-retargeting delivers 20-40X better than comparable programmatic campaigns.
/Leif Sundström, CEO of re:nable