What is hyper-personalization and why do analysts predict that it’s the future of marketing?
Several recognized analysts state that successful digital marketing comes from hyper-personalized marketing.
5 November, 2019
quick take: Respectful use of consumer data in B2B
As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.
1 November, 2019
quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally
Online consumers expect e-retailers to re-connect more dynamically and personally.
12 October, 2019
quick take: What requirements are driving Digital Marketers to implement data-driven marketing?
Do you truly believe in data-driven marketing?
15 August, 2019
quick take: Which types of digital Ads do users consider annoying?
Users know they need ads to enjoy free media but want advertisers to be respectful.