quick take: Our receipt for optimal OEM-retargeting results
Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.
Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.