datadrivenmarketing

quick take: How can a CMO deliver 2020 on impossible objectives?

by Leif Sundström
November 7, 2019October 7, 2021

OEM-regarding done right give you amazing results compared to other alternatives. Here are some of our standard metrics: CTR (click-through-rates) average around 4-6% on our… Read More »quick take: How can a CMO deliver 2020 on impossible objectives?

quick take: What requirements are driving Digital Marketers to implement data-driven marketing?

by Leif Sundström
October 12, 2019October 7, 2021

Data-driven marketing has been around for quite some time, but it is getting more and more interesting. According to a recent study by “Winterberry group”… Read More »quick take: What requirements are driving Digital Marketers to implement data-driven marketing?