Archive for datadrivenmarketing

How can a CMO deliver 2020 on impossible objectives

7 November, 2019

quick take: How can a CMO deliver 2020 on impossible objectives?

80% of the CMOs worldwide believe the shift to digital means they must transform. They believe that creativity, data collection and customer experience are vital for their success.

What requirements are driving Digital Marketers to implement data-driven marketing

12 October, 2019

quick take: What requirements are driving Digital Marketers to implement data-driven marketing?

Do you truly believe in data-driven marketing?