6 June, 2019

quick take: Disruption in retail as sales moves from physical to digital, from desktop to mobile

Retail has changed from physical to digital and from desktop to mobile. A marketing campaign in the retail environment used to be about banners outdoors, exposure in store and as a customer walks in the store a sales person explain the features and benefits of a product and close a sale.
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ecart woman click

15 February, 2019

The true cost of cart abandonment

(There’s more potential here than you realize)

digital marketing image yellow

8 January, 2019

Benefit from the positive effects of using reviews in marketing!

In this article, I will demonstrate various ways how companies can use review content in their digital advertising efforts and benefit from better performance.

Reviews in e-commerce

16 August, 2018

The amazing impact of reviews in e-commerce

In this article I will take a closer look at what recent surveys say about the impact of reviews in e-commerce sales.