The highly competitive e-commerce market have forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins.
However, even with a strong market position and solid assets, e-tailers need to proactively find new ways to increase their profitability and remain competitive.
Perhaps the strongest asset any e-tailer possess, is their customer base and the data generated from interaction with the website. But with limited resources, many e-tailers struggle to execute the activities which are required to maximize sales from visitors.
From a brand’s perspective, not all their products on the e-tailers website, get the attention they deserve, i.e. consumers which have demonstrated an intent-to-buy, but haven’t yet purchased, may not be followed up properly.
So, e-tailers and brands have a huge opportunity to cooperate more closely and jointly leverage the e-tailer data.
Smart Retargeting for Brands help e-tailers to utilize existing assets more efficiently by adding a new layer of Smart Marketing. It enables brands and e-tailers to educate, influence and convert visitors in an optimal way, giving a win-win scenario as both get more sales and profitability.
/Leif Sundström, CEO of re:nable