Traditional marketing has been all focused-on reach and frequency, typical marketing execution is defined by reaching frequency, the more people see your brand the better.… Read More »Brands get 2-4X better results by differentiating their retargeting campaigns!
The highly competitive e-commerce market has forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins. However, even with a… Read More »How e-tailers can reinforce marketing and results without adding cost
Historically, Brands and e-tailers have operated in opposite ends of the marketing funnel. The upper sections of the sales funnel are all about building brand… Read More »Why Smart Retargeting for Brands deliver amazing results?
In the disruption in retail from physical to digital sales, Brands need to re-think how to best utilize the e-commerce ECO-system. Smart-retargeting for Brands enable… Read More »What can a Brand expect from smart-retargeting of visitors from major e-tailers?
While there are some similarities between traditional programmatic campaigns and smart-retargeting, there are some very important differences to recognize. Both types try to target consumers… Read More »Why does Brands switch to smart-retargeting from their traditional programmatic conversion campaigns?
Established e-tailers are very efficient organizations with optimized budgets and they are built for high volume and have found a profitable way to operate in… Read More »How can e-tailers monetize their content and brand smartly, without compromising its business strategy?
The transition to digital and mobile means customers’ behavior is changing and the typical mobile user spends ~20% of the time per session and subject.… Read More »How do you ensure your customers’ attention?
Several recognized analysts state that successful digital marketing comes from hyper-personalized marketing. “80% of marketers who have invested in personalization will in ~5 years abandon… Read More »What is hyper-personalization and why do analysts predict that it’s the future of marketing?
OEM-regarding done right give you amazing results compared to other alternatives. Here are some of our standard metrics: CTR (click-through-rates) average around 4-6% on our… Read More »quick take: How can a CMO deliver 2020 on impossible objectives?
A typical client of ours is a manufacturing brand. We offer the brand a way to perform retargeting ad campaigns towards visitors from local e-tail.… Read More »quick take: Respectful use of consumer data in B2B