Archive for Hållbarhet

Why Brands should stop the flagship 80-20 marketing focus and instead utilize AI-system to maximize performance marketing results_20201110

11 November, 2020

Why Brands should stop the flagship 80/20 marketing focus and instead utilize AI-system to maximize performance marketing results

As retail sales moves from physical to digital, the need of digital marketing has increased and adaption to new technical possibilities.

What if you as a Brand had Zlatan, as your super-effective goal scorer in each digital channel

30 October, 2020

What if you as a Brand had Zlatan, as your super-effective goal scorer in each digital channel?

If we compare football with e-commerce structure, what would e-com look like?

amazon-renable

28 October, 2020

Amazon launches in Sweden – immediate impact for e-tailers?

When Amazon e-commerce goes live in Sweden, how will it affect the landscape?

How Brands can use the power of psychology triggers to influence consumer purchase decisions_20200820

17 August, 2020

How brands can use the power of psychology triggers to influence consumer purchase decisions!

Humans have from an evolutional perspective pre-programmed minds and triggers that help us make quick decisions. In the fast-paced world of online marketing, marketers can benefit greatly by leveraging these triggers.

renable-2-4x-better-result

8 August, 2020

Brands get 2-4X better results by differentiating their retargeting campaigns!

Traditional marketing has been all focused-on reach and frequency, typical marketing execution is defined by reaching frequency, the more people see your brand the better.

How e-tailers can reinforce marketing and results without adding cost

2 July, 2020

How e-tailers can reinforce marketing and results without adding cost

The highly competitive e-commerce market have forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins.

How can a Brand with access to intent-to-buy data use it to maximize sales

16 June, 2020

How can a Brand with access to intent-to-buy data use it to maximize sales?

Disruption in retail as sales moves to digital also means a transition to digital marketing, which in my view offers a tremendous opportunity for proactive innovative brands.

Chosen one – human resources concept

1 June, 2020

Why Smart Retargeting for Brands deliver amazing results?

Historically, Brands and e-tailers have operated in opposite ends of the marketing funnel. The upper sections of the sales funnel are all about building brand awareness and reach as many consumers as possible. In the bottom end the main goal is to close a sale.

How E-tailers get increased results without adding costs by smart monetization of existing assets 20200523

23 May, 2020

How e-tailers get increased results without adding costs by smart monetization of existing assets

Moving into the next generation of e-commerce, the e-tailers which can find low-cost ways to leverage their main asset (their visitor data), will be the winners.

What can a Brand expect from smart-retargeting of visitors from major e-tailers 20200516

16 May, 2020

What can a Brand expect from smart-retargeting of visitors from major e-tailers?

In the disruption in retail from physical to digital sales, Brands need to re-think how to best utilize the new e-commerce ECO-system.