How e-tailers can reinforce marketing and results without adding cost
The highly competitive e-commerce market have forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins.
Historically, Brands and e-tailers have operated in opposite ends of the marketing funnel. The upper sections of the sales funnel are all about building brand awareness and reach as many consumers as possible. In the bottom end the main goal is to close a sale.