Archive for Hållbarhet

How e-tailers can reinforce marketing and results without adding cost

2 July, 2020

How e-tailers can reinforce marketing and results without adding cost

The highly competitive e-commerce market have forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins.

How can a Brand with access to intent-to-buy data use it to maximize sales

16 June, 2020

How can a Brand with access to intent-to-buy data use it to maximize sales?

Disruption in retail as sales moves to digital also means a transition to digital marketing, which in my view offers a tremendous opportunity for proactive innovative brands.

Chosen one – human resources concept

1 June, 2020

Why Smart Retargeting for Brands deliver amazing results?

Historically, Brands and e-tailers have operated in opposite ends of the marketing funnel. The upper sections of the sales funnel are all about building brand awareness and reach as many consumers as possible. In the bottom end the main goal is to close a sale.

How E-tailers get increased results without adding costs by smart monetization of existing assets 20200523

23 May, 2020

How e-tailers get increased results without adding costs by smart monetization of existing assets

Moving into the next generation of e-commerce, the e-tailers which can find low-cost ways to leverage their main asset (their visitor data), will be the winners.

What can a Brand expect from smart-retargeting of visitors from major e-tailers 20200516

16 May, 2020

What can a Brand expect from smart-retargeting of visitors from major e-tailers?

In the disruption in retail from physical to digital sales, Brands need to re-think how to best utilize the new e-commerce ECO-system.

How can Brands increase online trust at e-tailers

1 May, 2020

How can Brands increase online trust at e-tailers?

Recently a friend told me that he didn’t see the need for physical stores anymore and that he bought everything online these days.

Why does online sales significantly increase Brands need to interact during the whole customer journey20200423

23 April, 2020

Why does online sales significantly increase Brands’ need to interact during the whole customer journey?

The transition from physical to mobile sales, means changed consumer behavior. What can we learn from typical online behavior? Here are some useful facts:

What Corona effects creates biggest concerns for Executives and how Brands more proactively can see trends

10 April, 2020

What Corona effects create the biggest concerns for Executives and how can Brands indentify the trends?

In a recent Chinese study, Bain&Co asked a large number of Executives the following questions:

Why-does-Brands-switch-to-smart-retargeting-from-their-traditional-programmatic-conversion-campaigns

24 March, 2020

Why does Brands switch to smart-retargeting from their traditional programmatic conversion campaigns?

While there are some similarities between traditional programmatic campaigns and smart-retargeting, there are some very important differences to recognize.

How do you ensure your customers attention20200307

7 March, 2020

How do you ensure your customers’ attention?

The transition to digital and mobile, means customers behavior is changing and the typical mobile user spend ~20% of the time per session and subject.