When Amazon e-commerce goes live in Sweden, how will it affect the landscape? As Amazon offers a massive portfolio (webshop, subscription services, logistics, entertainment, marketing,… Read More »Amazon launches in Sweden – immediate impact for e-tailers?
The highly competitive e-commerce market has forced e-tailers to develop efficient organizations, which handle high volume to counterfeit the low margins. However, even with a… Read More »How e-tailers can reinforce marketing and results without adding cost
Disruption in retail as sales moves to digital also means a transition to digital marketing, which in my view offers a tremendous opportunity for proactive… Read More »How can a Brand with access to intent-to-buy data use it to maximize sales?
Moving into the next generation of e-commerce, the e-tailers who can find low-cost ways to leverage their main asset (their visitor data), will be the… Read More »How e-tailers get increased results without adding costs by smart monetization of existing assets
In the disruption in retail from physical to digital sales, Brands need to re-think how to best utilize the e-commerce ECO-system. Smart-retargeting for Brands enable… Read More »What can a Brand expect from smart-retargeting of visitors from major e-tailers?
Recently a friend told me that he didn’t see the need for physical stores anymore and that he bought everything online these days. Naturally, this… Read More »How can Brands increase online trust at e-tailers?
The transition from physical to mobile sales results in changed consumer behavior. What can we learn from typical online consumer behavior? Here are some useful… Read More »Why does online sales significantly increase Brands’ need to interact during the whole customer journey?
In a recent Chinese study, Bain&Co asked a large number of Executives the following question: “What long-term virus effects are you most concerned about?” This… Read More »What Corona effects create the biggest concerns for Executives and how can Brands indentify the trends?
Established e-tailers are very efficient organizations with optimized budgets and they are built for high volume and have found a profitable way to operate in… Read More »How can e-tailers monetize their content and brand smartly, without compromising its business strategy?
The transition to digital and mobile means customers’ behavior is changing and the typical mobile user spends ~20% of the time per session and subject.… Read More »How do you ensure your customers’ attention?