Archive for e-commerce

How e-tailers can monetize their content and brand smartly without compromise business strategy_20200315

15 March, 2020

How can e-tailers monetize their content and brand smartly, without compromising its business strategy?

Established e-tailers are very efficient organizations with optimized budgets and they are built for high volume and have found a profitable way to operate in a competitive market with low margins. In a wider perspective e-tailers also have great assets and a strong position that can be further monetized.

How do you ensure your customers attention20200307

7 March, 2020

How do you ensure your customers’ attention?

The transition to digital and mobile, means customers behavior is changing and the typical mobile user spend ~20% of the time per session and subject.

Personalized Envelope Mailed Message Special Unique Communicatio

27 February, 2020

What is hyper-personalization and why do analysts predict that it’s the future of marketing?

Several recognized analysts state that successful digital marketing comes from hyper-personalized marketing.

What is OEM retargeting and why does it matter

11 November, 2019

Video: What is OEM retargeting and why does it matter?

Brands and OEMs have a huge untapped potential, to invest a smaller portion of their marketing budget into OEM-retargeting in mid/bottom-part of the marketing funnel.

OEM-retargeting provides significantly increase conversion rates at local e-tailers.

7 November, 2019

quick take: Our receipt for optimal OEM-retargeting results

Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.

How can a CMO deliver 2020 on impossible objectives

7 November, 2019

quick take: How can a CMO deliver 2020 on impossible objectives?

80% of the CMOs worldwide believe the shift to digital means they must transform. They believe that creativity, data collection and customer experience are vital for their success.

Respectful use of consumer data in B2B

5 November, 2019

quick take: Respectful use of consumer data in B2B

As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.

Online shoppers expect e-tailer to re-connect more dynamically and personally

1 November, 2019

quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally

Online consumers expect e-retailers to re-connect more dynamically and personally.

How OEM-retargeting align with existing e-tail strategy and business

27 October, 2019

quick take: How OEM-retargeting align with existing e-tail strategy and business

E-tailers always try to maximize revenue from their existing brands and available products at every given moment.

Do you do marketing where you can find your customers

21 October, 2019

quick take: Do you do marketing where you can find your customers?

Has the actual Facebook usage gone down? Are your potential customers present where your marketing budgets are?