Humans have from an evolutional perspective pre-programmed minds and triggers that help us make quick decisions. In the fast-paced world of online marketing, marketers can… Read More »How brands can use the power of psychology triggers to influence consumer purchase decisions!
Traditional marketing has been all focused-on reach and frequency, typical marketing execution is defined by reaching frequency, the more people see your brand the better.… Read More »Brands get 2-4X better results by differentiating their retargeting campaigns!
Disruption in retail as sales moves to digital also means a transition to digital marketing, which in my view offers a tremendous opportunity for proactive… Read More »How can a Brand with access to intent-to-buy data use it to maximize sales?
While there are some similarities between traditional programmatic campaigns and smart-retargeting, there are some very important differences to recognize. Both types try to target consumers… Read More »Why does Brands switch to smart-retargeting from their traditional programmatic conversion campaigns?
Established e-tailers are very efficient organizations with optimized budgets and they are built for high volume and have found a profitable way to operate in… Read More »How can e-tailers monetize their content and brand smartly, without compromising its business strategy?
The transition to digital and mobile means customers’ behavior is changing and the typical mobile user spends ~20% of the time per session and subject.… Read More »How do you ensure your customers’ attention?
One problem for OEMs with that division is that they have historically not had access campaigns with the highest relevance and conversion (see figure below).… Read More »quick take: How can OEMs maximize conversion rates?
Where do OEMs normally focus their marketing efforts? Manufacturing OEMs tend to focus on traditional “Above-the-Line” (ATL) and “Below-the-Line” (BTL) activities to drive awareness and… Read More »The true cost of cart abandonment
Reviews – are they really that important? The importance of having reviews on product pages has already been demonstrated in a myriad of surveys and… Read More »Benefit from the positive effects of using reviews in marketing!
Reviews matters! The positive impact of using reviews to sell products online is already a well-established fact. I think few people who have been professionally… Read More »The amazing impact of reviews in e-commerce