As retail sales moves from physical to digital, the need of digital marketing has increased and adaption to new technical possibilities. Today marketers normally focus… Read More »Why Brands should stop the flagship 80/20 marketing focus and instead utilize AI-system to maximize performance marketing results
If we compare football with e-commerce structure, what would e-com look like? Altogether, a team has to invest in many different activities to achieve a… Read More »What if you as a Brand had Zlatan, as your super-effective goal scorer in each digital channel?
Humans have from an evolutional perspective pre-programmed minds and triggers that help us make quick decisions. In the fast-paced world of online marketing, marketers can… Read More »How brands can use the power of psychology triggers to influence consumer purchase decisions!
Disruption in retail as sales moves to digital also means a transition to digital marketing, which in my view offers a tremendous opportunity for proactive… Read More »How can a Brand with access to intent-to-buy data use it to maximize sales?
In a recent Chinese study, Bain&Co asked a large number of Executives the following question: “What long-term virus effects are you most concerned about?” This… Read More »What Corona effects create the biggest concerns for Executives and how can Brands indentify the trends?
Several recognized analysts state that successful digital marketing comes from hyper-personalized marketing. “80% of marketers who have invested in personalization will in ~5 years abandon… Read More »What is hyper-personalization and why do analysts predict that it’s the future of marketing?
OEM-regarding done right give you amazing results compared to other alternatives. Here are some of our standard metrics: CTR (click-through-rates) average around 4-6% on our… Read More »quick take: How can a CMO deliver 2020 on impossible objectives?
A typical client of ours is a manufacturing brand. We offer the brand a way to perform retargeting ad campaigns towards visitors from local e-tail.… Read More »quick take: Respectful use of consumer data in B2B
E-tailers have a number of challenges to handle, like: Customers are increasingly less loyal Most consumers find online ads intrusive or otherwise annoying Online advertising… Read More »quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally
They are built for high volume and operate in a competitive market with low margins. They are very efficient organizations with optimized budgets and constantly… Read More »quick take: How OEM-retargeting align with existing e-tail strategy and business