What is hyper-personalization and why do analysts predict that it’s the future of marketing?
Several recognized analysts state that successful digital marketing comes from hyper-personalized marketing.
11 November, 2019
Video: What is OEM retargeting and why does it matter?
Brands and OEMs have a huge untapped potential, to invest a smaller portion of their marketing budget into OEM-retargeting in mid/bottom-part of the marketing funnel.
7 November, 2019
quick take: Our receipt for optimal OEM-retargeting results
Our experience and metrics from a number of OEM-retargeting campaigns have given us a few key take-aways.
7 November, 2019
quick take: How can a CMO deliver 2020 on impossible objectives?
80% of the CMOs worldwide believe the shift to digital means they must transform. They believe that creativity, data collection and customer experience are vital for their success.
5 November, 2019
quick take: Respectful use of consumer data in B2B
As a consumer, I sometimes get a creepy feeling when I see an ad that just fits me too good. Even though the ad is relevant to me and I appreciate it, I still get that feeling of big-brother watching me.
1 November, 2019
quick take: Online shoppers expect e-tailer to re-connect more dynamically and personally
Online consumers expect e-retailers to re-connect more dynamically and personally.
27 October, 2019
quick take: How OEM-retargeting align with existing e-tail strategy and business
E-tailers always try to maximize revenue from their existing brands and available products at every given moment.
21 October, 2019
quick take: Do you do marketing where you can find your customers?
Has the actual Facebook usage gone down? Are your potential customers present where your marketing budgets are?
12 October, 2019
quick take: What requirements are driving Digital Marketers to implement data-driven marketing?
Do you truly believe in data-driven marketing?
14 September, 2019
quick take: Leading facts that Increase vs Decrease Trust in Brands among digital shoppers
Online reviews do really make or break online purchase decisions, summarizes Trustpilot.