OEM-regarding done right give you amazing results compared to other alternatives.
Here are some of our standard metrics:
- CTR (click-through-rates) average around 4-6% on our ads, CTR proves customer interest.
- ROI starting at 6-8X in competitive areas (low price and mass-market CE-products), 10-20X in mid to premium segment, up to 20-50X under campaign periods.
So what’s really behind those great numbers:
OEM-retargeting offers possibility to reach customers that have proven interest to buy a specific product, but not yet purchased it. Optimal results comes from retargeting with these three types of content:
- Video (~1-min) describing the features and function of the product
- Hyper local user review, i.e. from each local retailer and specific product
- Local expert review, local recognised expert organisation
These categories helps to:
- Educate the customer of all great things the product offer
- User review builds trust from an independent person
- Expert review confirms product quality from an expert organisation
By using these content types optimally (max 6-times) under the average customers buying window of 14-days, OEM-retargeting provides significantly increase conversion rates at local e-tailers.